My Indepentant Project Description week one

Coca-Cola Company

In 1899 There was Two young attorneys from Chattanooga, Tennessee who believed Candler, Benjamin F. Thomas and Joseph B. Whitehead could build a business around bottling Coca-Cola. They had a meeting with Candler, Benjamin F. Thomas and Joseph B. Whitehead  to obtained exclusive rights to bottle Coca-Cola across most of the United States ( they specifically excluding Vicksburg, Mississippi) for the sum of one dollar. A third Chattanooga lawyer, John T. Lupton, soon joined their venture. This was first bottling agreement.

 In 1900-1909 there was the three pioneer bottlers that divided the country into territories. these made selling bottling rights to a local entrepreneurs. This boosted major progress in the bottling technology, which improved to be efficiency in product quality. By 1909,  there was nearly 400 Coca-Cola bottling plants that were operating, most of them was family-owned businesses. Some of them were open only during hot-weather months because demand was high.

In 1902, he launched the Pepsi-Cola Company in the back room of his pharmacy, and applied to the U.S. Patent Office for a trademark. At first, he mixed the syrup himself and sold it exclusively through soda fountains. But soon Caleb recognized that a greater opportunity existed to bottle Pepsi so that people could drink it anywhere.

Pepsi Cola Company

Pepsi Cola Company began to grow. On June 16, 1903, "Pepsi-Cola" was registered with the U.S. Patent Office. That year there was 7,968 gallons of syrup sold. Caleb also began awarding franchises to bottle Pepsi to independent investors. Then number bottle company grew from just two in 1905, in North Carolina, to 15 the following year, and 40 by 1907. By the end of 1910, there were Pepsi-Cola franchises in 24 states.

Pepsi-Cola's first bottling line resulted from some less-than-sophisticated engineering was in the back room of Caleb's pharmacy. Caleb build a strong franchise system it was one of his greatest achievements. Local Pepsi-Cola bottlers, entrepreneurial in spirit and dedicated to the product's success, provided a sturdy foundation. They were the cornerstone of the Pepsi-Cola enterprise. By 1907, the new company was selling more than 100,000 gallons of syrup per year.